The V8 Energy team is bringing a fresh twist to our iconic vegetable-based beverages with the launch of V8 Energy Drink Mix! The drink mix powder offers a steady energy boost in a new convenient on-the-go format. Sip the story from our V8 Energy marketing and R&D teams.
Riding the wave
With the emergence of on-the-go drinks in powder form, the V8 Energy team saw an opportunity to play in this growing space. The team explored our large portfolio of beverages, ultimately landing on fan-favorite, Energy.
鈥淧eople know V8 Energy as a delicious pick-me-up in fruit-forward flavors. This opportunity allowed us to innovate beyond what we鈥檝e done historically.鈥� Xanna Tracy, Senior Brand Manager, V8
鈥淧eople know V8 Energy as a delicious pick-me-up in fruit-forward flavors. This opportunity allowed us to innovate beyond what we鈥檝e done historically.鈥�
From idea to innovation
Once the concept for V8 Energy Drink Mix was greenlit, it became a true collaborative effort across the company. The first step included the culinary team exploring new technologies to transform our delicious-tasting vegetable and fruit juices into powder form.
鈥淔or me, the first production run of V8 Energy Drink Mix was the best part of this project. Seeing the drink mix progress from idea to finished product was really rewarding.鈥� Rachel Brown, R&D Manager, Beverage
鈥淔or me, the first production run of V8 Energy Drink Mix was the best part of this project. Seeing the drink mix progress from idea to finished product was really rewarding.鈥�
Just add water and go!
A convenient option for those on the go, V8 Energy Drink Mix provides a smooth, fruit-forward profile, packed with 80mg of natural caffeine from black and green tea.
V8 Energy Drink Mix is available now in three delicious flavors: Pomegranate Blueberry, Peach Mango, and Strawberry Lemonade.
鈥淲hat I love about V8 Energy Drink Mix is that we’re keeping all the stuff that matters but making it into a more portable format to reach people who are on the go.鈥� Xanna Tracy
鈥淲hat I love about V8 Energy Drink Mix is that we’re keeping all the stuff that matters but making it into a more portable format to reach people who are on the go.鈥�
Refreshed look
The launch of our newest offering also helps unveil a new look for V8 Energy. The use of bright, vibrant colors helps the packaging further pop on the shelf.
Mix, sip, move. Introducing V8 Energy Drink Mix, so you can take your flavorful, steady energy wherever the day takes you.
New aisle, same V8 Energy
This breakthrough innovation will expand V8 Energy to the drink mix aisle, putting the brand in front of a new segment of shoppers.
You can purchase V8 Energy Drink Mix on or .
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