The Collaboration Reinvents a Classic by Bringing Together Spritz Society’s Award-Winning Taste with V8’s Classic Tomato Flavor
NEW YORK,ÌýDec. 12, 2024Ìý/PRNewswire/â€� Spritz Society, the award-winning sparkling cocktail brand, has partnered with V8®, the original plant-powered drink, to develop a first-of-its-kind Bloody Mary Spritz. Combining Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, the result is a fresh and unique take on the traditional Bloody Mary.Ìý
“We’re excited to join forces with Spritz Society to launch this first-of-its-kind Bloody Mary Spritz,” saidÌýPrabha Cheemalapati, VP of Beverages atÌýCampbell’s. “Bringing this beverage to market showcases our continued dedication to innovation and collaboration, and this playful take on a Bloody Mary is sure to be a crowd-pleaser.”Ìý
The limited-edition flavor is made with real white wine, all natural ingredients inspired by V8’s classic tomato flavor, and the perfect blend of spices to bring together the refreshing elements of a classic spritz with the savoriness of a Bloody Mary. Each 12oz can has 4.5% ABV, 120 calories, and just 5g of sugar.Ìý
“At Spritz Society, we’re always looking for ways to push the boundaries of what a spritz can be,” saidÌýZach Weinreb, Founder & CMO of Spritz Society. “V8 is such an iconic brand and it was an honor to work with their team on this collaboration. We wanted to deliver a drink that surprises and delights, while staying true to the classic flavor profile people crave in a Bloody Mary, and we can’t wait to share it with our community.”
OnÌýDecember 12ÌýatÌý9:00am ET, the Spritz Society Bloody Mary Inspired by V8 will be available to purchase as a pack of 4 cans forÌý$25Ìý(with a minimum order of two packs) exclusively on SpritzSociety.com, shipping in time for the holidays and ready to enjoy for National Bloody Mary Day onÌýJanuary 1st. Spritz Society is available in four additional flavors on their website and at select retailers across the country. Visit the site,Ìý, for a store locator and for more information followÌýÌý²¹²Ô»åÌýÌýon Instagram.Ìý
About Spritz SocietySpritz Society is an award-winning sparkling cocktail brand created by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin. Founded on the idea that taste matters, Spritz Society takes all natural, recognizable ingredients and packs them into convenient sparkling cocktails, because life’s too short for drinks you don’t love. Made with real white wine and natural flavors, Spritz Society comes in a variety of flavors that were crowdsourced by their loyal community, including Lemon Iced Tea, Pink Lemonade, Peach, Pickle and more. Each 12 oz can is low sugar, 120 calories, 4.5% ABV and is gluten-free.
About TheÌýCampbell’sÌýCompanyFor 155 years, TheÌýCampbell’sÌýCompany (NASDAQ:) (Campbell’s) has been connecting people through food they love. Headquartered inÌýCamden, N.J.Ìýsince 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2024 net sales ofÌý$9.6 billionÌýacross two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includesÌýCampbell’s,ÌýCape Cod,ÌýChunky,ÌýGoldfish,ÌýKettle Brand,ÌýLance,ÌýLate July,ÌýPace,ÌýPacific Foods,ÌýPepperidge Farm,ÌýPrego,ÌýRao’s,ÌýSnack Factory,Ìý³§²Ô²â»å±ð°ù’²õÌý´Ç´ÚÌý±á²¹²Ô´Ç±¹±ð°ù,Ìý³§·É²¹²Ô²õ´Ç²ÔÌý²¹²Ô»åÌýV8. For more information, visitÌý.
MEDIA CONTACTSSpritz Society:ÌýKacy Shaw,Ìý[email protected]V8:ÌýAntonia Scannapieco,Ìý[email protected]Ìý
